Frantic Co-Chairs BCON Expo
Strategy and its sister publication Playback have paired up to launch the BCON Expo, examining the ever-changing world of branded content. The conference will look at how brands can create their own owned media and standalone content, leverage entertainment, editorial and event sponsorship, and integrate it all into existing and new media.
It will also play host to a series of break-out sessions called the New Brand Content Upfronts, which will look at what’s working now in the branded content world and offer a sneak peek at upcoming opportunities with companies in the broadcast, publishing and music space.. Bell, CBC and Shaw Media have already signed on to participate.
“BCON Expo will serve to showcase the power and results of game-changing integration and brand-created content and demystify the process of selecting the right partner and how to work productively with them,” says Russell Goldstein, executive publisher of strategy.
The conference is co-chaired by Sunni Boot, president and CEO of ZenithOptimedia and Jeff Peeler, president and executive producer, Frantic Films, and will take place March 28 at the Westin Harbour Castle in Toronto. For more details visit: Bcon.strategyonline.ca.
Read more: http://strategyonline.ca/2013/01/17/strategy-and-playback-launch-bcon-expo/#ixzz2Jn10nXxS
“The 13th Man” the Most Watched Documentary Ever on TSN
TSN’s highly anticipated original documentary series ENGRAVED ON NATION kicked off with an average audience of more than half-a-million viewers (530,000) on Thanksgiving Monday for THE 13th MAN – making it the most-watched documentary ever on TSN.
Overall, more than 1.5 million Canadians tuned in to watch some or all of the broadcast on TSN.
Canadians were also engaged on Twitter, with #13thMan and #EngravedOnANation trending nationally throughout the broadcast.
Tags: Documentary, TSN
Frantic’s “The 13th Man” on TSN
Don’t miss “The 13th Man” on TSN, Monday, Oct. 8 as part of TSN’s Original Documentary Series, “Engraved on a Nation.”
The documentary, directed by Larry Weinstein and produced by Frantic Films, explores the unique love affair between the Saskatchewan Roughriders and their fiercely loyal fans – known as the “13th man” – which lives far beyond what happens on the field.
On the cusp of winning the 97th Grey Cup, the Saskatchewan Roughriders suffered a 13th man penalty that triggered a dramatic defeat. The unprecedented twist in CFL history shattered an entire province and left millions of Canadians heartbroken. In the wake of the team’s Grey Cup defeat, the faithful fans in Riderville staunchly stood by the Roughriders – proving why they have forever been the team’s symbolic “13th man” on the field.
THE 13th MAN airs immediately following the CFL ON TSN game with Saskatchewan @ Toronto beginning at 4 p.m. ET.
Thrilled to have had the opportunity to co-produce the pilot episode of a new branded content web-series called Wind City. Thank-you to our partners, Starfish Media and Midcan, our director Darren Wall, as well as to the amazing writers, cast and crew that worked super hard to make it all happen.
We look forward to sharing it with everyone and moving ahead with the full series!
Tags: Branded Content, Darren Wall
Wind City cast members Sarah Constible and Adam Hurtig filming at Hermanos Restaurant
Frantic Friends Named to Order of Canada
Royal Manitoba Theatre Centre (RMTC) Artistic Director Steven Schipper and filmmaker Guy Maddin have both been named to the Order of Canada, one of our country’s highest civilian honours.
Steven is being recognized for for his contributions to Canadian theatre, notably his work with the Royal Manitoba Theatre Centre. He has been Artistic Director of RMTC since 1989. Royal Manitoba Theatre Centre was Frantic Films’ first television commercial client dating back to the company’s formation in 1997 and remains a valued client to this day.
Guy is receiving the honour for his contributions to the growth and development of the film industry in his home province of Manitoba and across Canada.
Tags: Manitoba Theatre Centre